With the Box Shirt, Sugar & Co. presents the second generation of its popular Board Shirt series. Inspired by the legendary board shirts of the 1960s, which became world-renowned through California surf culture and icons like the Beach Boys, this shirt combines authentic vintage aesthetics with exceptional Japanese fabric development.

Typical of a classic board shirt are the straight-cut hemline, the shorter length, and the generous chest width. This characteristic box silhouette ensures a relaxed fit and gives the shirt its casual, distinctive look. Whether worn open over a T-shirt or as a standalone statement piece, the Box Shirt embodies the relaxed elegance of the American West Coast.

For this model, Sugar & Co. uses an exclusive fabric from Niigata, a region of Japan known for its exceptional textile artistry. The fabric is made of 100% cotton but has a surprisingly wool-like appearance and feel. This is due to the intricate "Mikoyori" technique, where three individual yarns are twisted into a single thread. This rare process creates more volume, increased durability, and an exceptionally soft, vibrant texture.

The result is a fabric with pleasant substance, excellent moisture absorption, and natural temperature regulation. This makes the shirt suitable not only for spring and summer but also works wonderfully as an overshirt or layering piece in cooler months. With increasing wear, the surface of the fabric changes and develops an even more expressive, almost wool-like patina.

As with all Sugar & Co. products, material quality, comfort, and timeless design are central. The Box Shirt 2026SS is a versatile heritage shirt for lovers of Japanese craftsmanship and authentic Americana fashion.

Details

• Original Sugar & Co. Box Shirt 2026SS
• Classic 1960s style Board Shirt
• Authentic box silhouette
• Straight-cut hem
• Shorter length for a relaxed vintage look
• Exclusive fabric from Niigata, Japan
• 100% cotton
• Intricate Mikoyori triple-twist
• Wool-like appearance and feel
• High durability
• Temperature-regulating and breathable
• Develops an individual patina over time
• Made in Japan

Fit

The Box Shirt features the typical silhouette of classic 1960s board shirts: slightly shorter cut, with a generous chest width and a straight hem. The loose fit ensures high wearing comfort and is ideal for relaxed layering looks. The manufacturer's model wears size L at 175 cm and 65 kg.

Styling Tip

The Box Shirt pairs perfectly with Daddy's Chinos, raw denim, or classic workwear trousers. Worn open over a white T-shirt, it creates an authentic surf and Americana look, while when closed, it can also be excellently combined with tailored trousers or selvedge denim.

Care Instructions

• Machine wash at 30 °C
• Wash inside out
• Wash with similar colors
• Do not tumble dry too hot
• Iron at low temperature